Brand Development Starts Here

Brand development is the process of creating and shaping a company’s image and reputation in the market. It involves creating a unique identity for the brand, including a name, logo, and messaging, as well as developing a strategy for building brand awareness and loyalty among customers.

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The State of Brand Consistency report by Lucidpress found that consistent branding across all channels can increase revenue by up to 20%

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According to the Harvard Business Review, shared values are a driving factor in more than 64% of brand relationships with consumers.

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According to Salsify, 46% of customers buy from familiar brands. The more people recognize & believe in your brand, the more they buy.

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According to HubSpot, the probability of selling to a new prospect is less than 20%, while the probability of selling to an existing customer is greater than 60%

Brand Development That Stands Out From Competitors

Developing a brand is important for a number of reasons. Firstly, a strong brand can help a company differentiate itself from competitors and stand out in a crowded market. A well-established brand can also command a premium price for its products or services, as customers are willing to pay more for a brand they trust and recognize.

Astound Sales offers affordable brand development that can help a company build customer loyalty and inspire trust which is particularly important in today's digital age where customers have access to a wealth of information and have many options to choose from.

Brand Expertise

We have the experience and expertise to help a company identify its unique value proposition and develop a strong brand strategy that will lead to increased growth and revenue.

Brand Resources

Astound Sales has a team of experts with the resources and tools to conduct market research, develop a brand strategy, and the graphic design knowledge to create a visual identity for the brand.

Brand Resources

Astound Sales has a team of experts with the resources and tools to conduct market research, develop a brand strategy, and the graphic design knowledge to create a visual identity for the brand.

Cost Effective

Most companies don't have the resources to develop their brand in-house and hiring a brand development company like Astound Sales can save time and effor and be more cost-effective.

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Brand Development That Creates Customer Loyalty

Astound Sales' history of successful brand development involves creating a clear brand strategy, consistent messaging and visual elements, authenticity, flexibility & consistency, competitor differentiation, and storytelling to capture the target audience and gain potential customers for companies of any size and in any industry.

Clear Brand Strategy

Developing a clear brand strategy includes identifying the target audience, defining the brand's unique value proposition, and setting clear achievable goals for the brand.

Consistent Messaging

The messaging and visual elements of the brand, such as the logo, colors, and tone of voice, should be consistent across all touchpoints, from advertising to customer service.

Authenticity

The branding should be true to the company's values and beliefs, and should not make false or misleading claims just to attract potential new customers.

Flexibility & Consistency

A successful brand is able to adapt to changes in the market, such as new competitors or changes in customer preferences in order to remain relevant and gain potential customers.

Stand Out

The branding should be easily differentiated from competitors, by having a unique selling point and standing out in the market through brand logos and company values.

Storytelling

Creating a compelling brand is essentially telling a story that captures the imagination of the target audience to help them understand and remember the brand.

Brand Development FAQ

What is a brand?

A brand is an overall experience a customer has with a product or service, including its name, logo, messaging, and reputation.

Why is brand development important?

Brand development is important because it helps a business stand out in a crowded market, attract and retain customers, and build trust and loyalty.

How do you maintain consistency in a brand?

Maintaining consistency in a brand requires clear guidelines for all elements of the brand, including messaging, design, and communication. It also requires regular review and updates to ensure the brand remains relevant and consistent over time.

How do you create a brand strategy?

A brand strategy should be based on the research and should define the target audience, position in the market, and key messaging. It should also outline specific goals and how the brand will be communicated.

How do you design a brand?

A brand's design includes visual elements such as the logo, color scheme, and typography, as well as the overall aesthetic. It should be consistent with the brand's strategy and messaging, and appeal to the target audience.

What are the key elements of brand development?

The key elements of brand development include research, strategy, messaging, design, and consistency.