Astound Sales

Content Creation Drives Sales

Content creation is important to a company’s success because it helps to establish the company as a thought leader in its industry, attract and engage customers, and drive sales and conversions. By providing valuable and relevant information a company can build trust and credibility with its audience, which can lead to increased brand loyalty and customer retention.

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According to The Manifest, 51% of the businesses that invest in content marketing publish content every day.

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According to HubSpot, 83% of marketers say it’s better to focus on quality rather than quantity of content.

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According to Demand Metric, content marketing generates over 3x the leads as outbound marketing and costs 62% less.

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According to eMarketer, 72% of the most successful marketers measure the ROI of their content marketing.

Content Creation That Gains New Customers

Content creation refers to the process of producing written, visual, or audio materials for the purpose of informing, educating, or entertaining an audience. This type of content can take many forms, including blog posts, articles, videos, podcasts, infographics, social media posts, and more.

It is important because it helps companies to establish their brand as an authority within their industry, attract and engage customers, and drive sales and conversions. By providing valuable and relevant information, companies can build trust and credibility with their audience, which can lead to increased brand loyalty and customer retention. Additionally, well-optimized and shareable content can help to improve a company's search engine rankings and visibility, making it easier for potential customers to find them online. Furthermore, it can be used for lead generation, nurturing leads, and even closing deals.

Video Content

Video is a powerful tool for engaging audiences and conveying information in an engaging and memorable way.

Blog Posts

Blogging is a great way for companies to provide valuable information to their audience and establish themselves as experts in their field.

Infographics

Infographics are a great way to present complex information in a visual and easy-to-understand format.

Social Media Posts

Social media is a great way for companies to connect with their audience, promote their brand, and drive engagement.

Podcasts

Podcasts are a great way to provide valuable information to an audience in an engaging and convenient way.

Interactive Content

Interactive content such as quizzes, polls, and surveys can be used to engage the audience and gather valuable feedback.

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Content Creation That Promotes Growth

Companies who partner with Astound Sales to manage content creation benefit from our expertise, experience, and resources in developing and executing a content marketing strategy. We have a team of professional writers, designers, and marketers that ensures high-quality and effective content is produced. Astound Sales is here to help save time and resources for companies by enabling them to focus on other important aspects of their business.

Expertise

We specialize in creating and executing content strategies. We have the expertise to develop effective and high-quality content that aligns with a company's values, goals, and target audience.

Resources

Astound Sales has a team of professional writers, editors, designers, and marketers ready to create high-quality content for any industry. By leveraging our resources we guarantee content that drives revenue.

Save Time

Outsourcing content creation can save valuable time, resources, and money which then allows them to focus on other important aspects of their business that can lead to an increase in sales.

Business Growth

Astound Sales has experience and expertise in handling a large volume of content creation giving us the unique ability to easily scale up or down depending on the company's needs.

Objectivity

Outsourcing content creation can provide a fresh perspective and objective view of the company's message and target audience, which can help to improve the effectiveness of the content.

Affordable

Partnering with Astound Sales is affordable and cost-effective for the company in the long run as it eliminates the need to hire and maintain a dedicated in-house team.

Content Creation FAQ

What types of content should a business create?

This can vary depending on the industry and target audience, but some popular types of content include blog posts, articles, infographics, videos, social media posts, e-books, white papers, and case studies.

How often should a business post new content?

The frequency of content creation can depend on the resources available and the goals of the business, but a general guideline is to aim for regular, consistent posting. This could be daily, weekly or monthly.

How do you optimize content for search engines?

Optimizing content for search engines involves using relevant keywords throughout the text, creating meta tags, using alt tags for images and videos, and building inbound and outbound links.

How do you measure the success of content marketing?

There are various metrics that can be used to measure the success of content marketing, such as website traffic, engagement rates, conversion rates, and lead generation. It is important to establish clear goals and metrics for success before starting a content marketing campaign.

How do you come up with content ideas?

There are many ways to come up with content ideas, including conducting keyword research, monitoring industry news and trends, analyzing competitors' content, and soliciting feedback and ideas from customers and team members.

How do you promote your content?

Promoting content can involve a variety of tactics such as sharing on social media, email marketing, paid advertising, and influencer marketing.