Digital Advertising Drives Sales

Digital advertising allows a company to target specific audiences and track the effectiveness of its campaigns in real time. This allows them to make data-driven decisions and optimize their advertising spending while allowing for a wider reach and greater accessibility compared to traditional forms of advertising. With more and more people using the internet and social media, digital ads are an effective way to reach potential customers and increase brand awareness.

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According to Statista, digital ad spending in the U.S. is projected to reach $300 billion in 2023 emphasizing why a company should invest in an effective advertising strategy.

According to eMarketer, Google and Facebook accounted for over 55% of the US digital ad market share highlighting the dominance of these two platforms in the digital advertising market.

According to Statista, social media digital ad spending is expected to show an annual growth rate of 8.43%, resulting in a projected market volume of $130 billion by 2027.

Digital Advertising Strategies That Grow Business

Digital ads have become crucial for companies to reach their target audience, increase brand awareness and drive sales. Companies need to adapt to the changes in consumer behavior and invest in advertising to stay competitive in the market.

Astound Sales offers affordable advertising services that can provide any company with expertise, cost-effectiveness, measurable results, scalability, and time savings in managing their advertising campaigns.

Search Engine Advertising

Advertising on search engines with pay-per-click (PPC) ads that appear on results pages when certain keywords are searched for.

Social Media Advertising

Advertising on social media platforms like Facebook, and Instagram through sponsored posts and video ads to reach a specific target audience.

Display Advertising

Advertising on websites and apps through banner ads, video ads, and other types of visual content to reach a specific target audience.

Mobile Advertising

Advertising on mobile apps and mobile websites through various types of ads, such as in-app ads, push notifications, and mobile banner ads.

Retargeting Advertising

Showing ads to people who have previously visited a website or engaged with a brand in order to bring them back.

Video Advertising

Advertising through video content, such as pre-roll ads on YouTube, and video ads on social media platforms.

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Digital Advertising That Increases Sales

Expertise & Experience

Astound Sales digital ad experts have the knowledge and experience to create and execute effective ad campaigns to increase sales & revenue. We stay up-to-date with the latest trends and best practices in the industry to achieve the best results.

Cost Effective

Partnering with Astound Sales is more cost-effective than building an in-house advertising team as we have existing resources, knowledge, and technologies that we can leverage which ultimately saves a company time and money.

Measurable Results

With our Ads Dashboard, Astound Sales can provide a company with measurable results to track the success of its campaigns. We use analytical tools to track key performance indicators such as reach, engagement, and conversions, to help optimize campaigns for better results.

Scalability

Astound Sales can handle large advertisement campaigns and can offer an increase or decrease in scalability depending on a company's specific needs. This can be especially beneficial for companies that experience fluctuations in advertising demand.

Digital Advertising FAQ

What is digital advertising?

Digital advertising refers to the use of digital channels, such as search engines, social media, websites, and mobile apps, to promote products or services. This can include tactics such as search engine optimization (SEO), pay-per-click (PPC) advertising, social media advertising, and email marketing.

What are the benefits of digital advertising?

Digital ads offer many benefits, such as the ability to target specific audiences, track the effectiveness of campaigns in real-time, and make data-driven decisions. It also allows for a wider reach and greater accessibility compared to traditional forms of advertising.

How do digital ads differ from traditional ads?

Digital ads use digital channels, such as the internet and mobile devices, to reach audiences. Traditional advertising, on the other hand, uses channels such as television, radio, and print media. Digital ads also allow for more precise targeting and real-time measurement of results.

How do I measure the success of the digital advertising

Measuring the success of digital advertising campaigns can be done by tracking key performance indicators (KPIs) such as reach, engagement, and conversions. Tools such as Google Analytics can be used to track website traffic and conversions, while social media analytics can be used to track engagement on social media platforms.

How much should I budget for my digital ad campaigns?

The budget for your advertising campaigns will depend on your goals and the channels you plan to use. It's important to research the cost of different channels and set a budget that will allow you to reach your target audience and achieve your goals.

How can I optimize my digital advertising campaigns?

Optimizing digital ad campaigns can be done by A/B testing different elements, such as ad copy and images, and analyzing the results. It's also important to regularly review and adjust your targeting and budget based on performance data.